We are grateful to SNEWS for doing the news and diving deep into the WHY of the Blue Fire Collective.
Erin Brosterhous has been working in outdoor media for a long time. As the co-founder of Inside | Out Communications, a PR firm in Colorado, she has spent years developing communications strategy for brands like The North Face, Mystery Ranch, and Wigwam. She's known as one of the most plugged-in PR pros working in outdoor media, with relationships that span the industry.
This month, Brosterhous struck out on her own with the launch of a new company, Blue Fire Collective, an "integrated marketing collective made up of content, media, design, and digital strategists." The new firm, based in Colorado, employs freelancers all over the country who collaborate on marketing campaigns for "active lifestyle brands and community-centered organizations."
This week, SNEWS chatted with Brosterhous to ask about about her reasons for pursuing a new venture and what she hopes to bring to the digital marketing space through Blue Fire. Read more...